“The super cycle is dead,” Steven Milunovich, an analyst at UBS, wrote in a note to investors on Friday. Apple shares slipped 2.9 percent to $163 at 12:18 p.m. in New York, leaving the stock down 3.7 percent so far, this year.
To adjust, Apple is now focusing on its huge installed base of devices and how to make more money from that -- rather than selling a lot more phones each year, Milunovich added.
Indeed, Chief Executive Officer Tim Cook highlighted late Thursday that Apple has 1.3 billion devices in use now, an increase of 30 percent in two years. The company is trying to sell more services through these devices, along with more accessories and related gadgets. Apple services revenue jumped 18 percent in the fourth quarter, while sales of other products, like the Watch and AirPods, jumped 36 percent.
Milunovich and other analysts quizzed Apple executives on the slowing phone upgrade cycle, during a conference call late Thursday.
“You have an installed base that’s 20 percent-plus higher, and a unit growth that’s relatively flat, which would suggest that your upgrade rate is going down, or your replacement cycle is elongating. And I’m wondering whether you agree with that,” said Toni Sacconaghi, an analyst at Sanford C. Bernstein.
Cook advised against looking at 90 days of sales. “The far bigger thing is to look over a longer period of time and customer satisfaction and engagement and number of active devices are all a part of that.”
Read entire article