Volkswagen Joins China Price War With Discounts on Full Lineup
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Read entire articleVolkswagen’s China joint venture with SAIC Motor is offering 3.7 billion yuan ($540 million) in cash subsidies to boost sales, according to a statement on the company’s Wechat account, making the German automaker the latest participant in the ongoing price war.
The venture will provide a subsidy of between 15,000 yuan and 50,000 yuan on any model in its lineup until April 30, which includes brands like Teramont, Lavida, Lamando, Tiguan, Passat, Touran, and the all-electric ID. series
Other incentives include short-tern interest-free loans, lifelong service packages, upgraded components and buy-back guarantees.