Email of the day on acronyms
I am a pre-subscriber, but wish to raise a point which I am sure will resonate with at least some of your regular subscribers. I get very frustrated when a jargon acronym is used in an article, and I cannot fathom out what it stands for. I don't really wish to be subjected to an IQ test (it is too embarrassing!). I realise that this is a topic that applies to financial and commercial sites generally, but as a highly-enlightened example of the genre, Fuller Treacy Money might be prepared to make some adjustments in this direction?! A recent example was AR, in an article extract on the latest video-gaming technology. It has me stumped. Perhaps a glossary might be provided? (I realise this would be (rightly) inaccessible to pre-subscribers). I remember in a "communications course" many years ago being told we should never ASSUME (prior knowledge in an audience or listener), as it makes an "ass" of "u" and "me"! (Please forgive the u/c, as it seems as if I am shouting - but I do not have the luxury of using italics for emphasis.) I have been reminded of that on so many occasions since. I am a private tutor, and it is very relevant in that area of work.
Thank you for this note and we take a great deal of care to avoid acronyms in our own copy for exactly the reasons you outline. I hope you will understand that we post snippets from a wide variety of both institutional and retail sources and have no control over how they impart their information. Composing a glossary of all acronyms is beyond our capability I’m afraid but in this case AR stands for augmented reality while VR is virtual reality.
When you eventually decide to subscribe I think you will notice that we tend to explain these terms in our copy. Might I add that this is a rather good time to take out a subscription following the devaluation of the Pound and ahead of the subscription increase planned for August?
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