“This was another solid quarter for the company, albeit seasonally not important,” Drew Crum a Cleveland-based analyst at Stifel Financial Corp., said in a note today. Crum has a hold rating on the shares.

Total revenue rose 7.2 percent to $995.6 million. Analysts projected $985.7 million, on average.

Sales of Barbie products declined 2 percent and Fisher- Price brand products fell 7 percent from year earlier, the company said.

Eoin Treacy's view As an Autonomy, Mattel is representative of successful internationally oriented companies that dominate their respective niches and have a truly international spread to earnings. 50% of Mattel's revenue was sourced from outside the USA in 2012. As the global middle class continues to expand the ability of companies to market on the basis of a “collect the whole set” strategy should also improve as should demand for bigger ticker items.

The share has exhibited a consistent medium-term uptrend since 2009 but is temporarily overextended relative to the 200-day MA as it tests the $45 area. The prospect of mean reversion has increased, but a sustained move below the 200-day MA, currently near $37, would be required to question the consistency of the advance.