E Fund Management Co. plans to open offices in New York and London as it seeks to build its brand and promote products overseas.

The Guangzhou-based fund-management company, which oversees $100 billion, is seeking to open an office in New York “very soon” and another in London, Sau Kwan, the company’s president, said in an interview Thursday. The offices will focus on promoting E Fund’s brand and will offer its core fixed-income and equity products, she said.

“Going global is a definite trend for major Chinese fund management companies, as there are many opportunities overseas and foreign investors are interested in yuan assets,” said Kwan, who joined E Fund in 2014 after serving as a senior vice president for Greater China at Boston-based State Street Bank & Trust Co. “This is a vital stepping stone for our growth.”

China is opening its financial markets to the world as it seeks to discourage outflows and obtain reserve status for the yuan. The Shanghai Composite Index has jumped 42 percent this year, the best performance among major benchmark stock indexes, and local-currency sovereign bonds rank second in Asia. The People’s Bank of China cut the amount of cash lenders need to set aside as reserves twice this year and reduced its benchmark one-year lending rate three times since November.

David Fuller's view

This is a very interesting development offering more choice for international investors.  China is opening up and many more people will want to invest in the world’s second largest economy which is also one of the fastest growing.